It said herocoin.io

This got me intrigued a bit.

I never heard of them before and it did say betting. So it being advertised during a football game I instantly thought of sportsbetting.
I've been looking for a new sportsbook to bet on so I was wondering what this new alt coin was about.



Does anybody else know about this PLAY token that is showing up on coinmarket cap?
https://coinmarketcap.com/currencies/herocoin/
From what I gathered it is a token for PvP betting on online games when briefly going over their site.