Personally I am looking at whether sentiment is decreasing or increasing compared to historical levels of sentiment. So for example if people start to talk more positive on Twitter about a coin or it gains more exposure I check that out more in depth. To do this I wrote an algorithm in Python, it seemed to work well past couple of months. In case you're interested to check it out, I wrote an in depth analysis on it on:
https://medium.com/@altcoinanalytic/beyond-conventional-indicators-a-study-of-twitter-sentiment-versus-crypto-prices-8870f5c788e5