Be aware that if/when China allows ICOs again, there will be a stampede of ICO offerings. That is when you must hold eth/btc. All ICO offerings are brought with eth/btc so their price will spike bigtime.

The following is taken from a longer article posted on the guardian.com in June 2017 about Google's intention to wage war against rogue adds...

"Google also announced what it calls Funding Choices, a programme available to publishers in North America, the UK, Germany, Australia and New Zealand to generate revenue from adblocking users. Funding Choices identifies adblockers and asks them to either enable ads or to pay to remove them. Users pay using a new digital wallet, Google Contributor, which charges a micropayment for each ad-free visit and passes on revenue to publishers, but also gives Google a cut."