This project does not set itself the goal of PR or aggressive marketing. I think that large investors are mainly investing in the project and therefore there is little information about them on the websites dedicated to ICO.
Pharmaceuticals have a lot of money, so why the owners of large-scale pharmaceutical companies couldn’t find it, it may not be profitable for them..
The beauty of blockchain is that thanks to the decentralization we can finally overcome the restrictions from large companies.
And it's known that the medical industry and the pharmaceutical industry are against any changes or innovations. Even if those innovations mean benefits for the end users: better treatment, lower prices, etc.