the use of clothing to collect data very interesting solution, and the relationship with business applications is a breakthrough in the industry.
Indeed! Our textile circuits collects data such as product use and conditions overtime. Things like motion, speed, temperature and so on. Understanding that in the northeast leather jackets aren't worn below 50 degrees for example: this problem is a 100B of no post sale user data tied to specific products to understand use, to inform an iterative design and production process. Apparel is one of the few industries that gets nearly no post sale data on the goods they create. Gartner and Accenture have great reports on this I'll need to dig up.
That's a massive material problem for an industry that spends billions a year effectively guessing what products will be successful two years out versus being able to understand what products are in use now. Understanding patterns around product use has large implications for supply chain development and management, and more specifically, around future product development that accurately reflects what's successful in the marketplace.
The goal isn't for LOOMIA to centralize rewards, the goal is to create a universal rewards system across brands for data share, like universal airlines miles for example.
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