There are quite a few reasons, I should say. I think Panic sell is the main reason. Some facts like Ban on Ads in some big platform, Governments’ confusion about regulations etc. manipulated the market too. For these, new people aren’t coming to the market against the supply of coins.
It’s very tough to predict the market, even harder if you ask about a bit distant future. Hopefully we will have positive market from the middle of the year.
Transaction fees are extremely low, you can even pay 1 sat/b and your transaction will get through after a couple of blocks. You shouldn't look at the time because sometimes there aren't any new block even for 30 minutes!
Now not at all, owning bitcoin will be the best decision someone can ever take. There are some countries who does not have the clear vision of future. Hope they will get it soon.