I've encountered few project that the CEO itself has passed a KYC verification in well-known sites and it seems that its working to attract new investors to trust the project because they knew that the CEO is real. I look forward to up coming project to do this as well so we can gain more trust from old and new investors.
Most KYC procedure can be fake specially this ICO project CEO, can easily buy fake documents that includes selfie KYC. The best way to create more transparency is to create a team video and saying hi to bitcointalk community.
I fully agree with the opinion that team members and the CEO may pass KYC on forged documents and prove to be swindlers.