this is really one of the best thing about platio when you are purchasing something....The Smart Escrow will only release your crypto after you receive what you are paying for. The smart contract sends crypto, fiat or stocks to the seller of a product or service only after parameters of the deal are met and the buyer actually receives the promised product or service.
That's what I understood about their project too. This could be one of the bet project this year assuming the team behind the project is verified and legit. I don't see this not going to be get the funds needed. However the market right now isn't so friendly that I'm afraid the attention that are to be given to Platio will be just a tiny percentage. But we'll see when all the speculations about ETF is through.