i think more clever ways to get rich is probably run one of these pooling sites because you take % of people mining, less work maybe or more coin for less work, not sure
other ways to get rich would probably to be AMD/ATI or maybe run a forum and hope it gets popular and lots of advertising
I heard the analogy that during the gold rush the people who made most money were people manufacturing shovels, helmets, accessories etc for the miners, not the actual miners. Probably the same but i hope to get lucky as a miner