In a very simple and short write up, bounty campaign mean you promoting or marketing their product through a medium which may be signature here on bitcointalk, facebook and other social media. In bounty campaign, you get paid for the work you did after the campaign paying whatever amount worth of the product which which is allocated for the campaign you participated.
This short summary is good, congratulations. But it should not be forgotten that at the moment no reward campaign provides a good return. Looks like he's waiting for the market to react positively.
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