I usually check their idea and the team composition, are their goals and project realistic or just too good to be true are they too stingy and strict with the rules and rewards or just in every participant's actions.
now it is a lot of fraud cases that occur, from scam project to project is good but there are those who use it with phishing, and it is not a trivial thing. but of course it does not make us afraid to invest in an ico, which is important is the analysis in investing
great news. The main thing is that this idea would not be a novelty, but it was realized. I'm waiting for a big bitcoin capitalization next year. For Amazon, this is a big step in the direction of the trend.