It looks great and I also recommend watching the interview. I think that the project will be able to become really large-scale and will bear real benefit.
I already watched the interview with NASDAQ and it was cool. The team already has a good prospect and the team of partners is impressive.
I have 0.1 BTC to sell, will trade first and use paypal only with trusted members who can provide proof of authenticity. Looking for MT.GOX rates. Trading in 0.01 BTC followed by 0.02 BTC until 0.1 BTC reached.