I think the whale theory is overstated. Pumping doesn't consist of buying up coins to raise the price, it's just a matter of building hype so people buy up the coins. Then people like you get entranced and hop on board hoping to ride the price up to the moon, then the bubble pops and the market finds a fair value. There's always a buying frenzy when coins hit an exchange. I wouldn't count on a whale magically raising the price back up, but you could certainly help by spreading the word about 365 coin.
It's not that simple. Many of coin gamblers now watch the situation and wait. They don't place any bids because they don't know how low will be the floor and will there be any pump.
But while someone start to pump the price and it increase it from 2,3 to 3-4 BTC, people will start buying because they will see it's growing and the pump is going on.
To induce the pump you can use a lot of BTC (which means you have to buy a lot of coins while there is a low price) or as you say, make a hype, large community and persuade people to buy the coins. Once it starts, people make the price grows only by themselves because of buy buy buy
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