Aside from the fact that it's using a copyrighted name & logo (which Yishan is all over already!), this is the biggest scam I've seen.
Do yourself a favor and avoid this like the plague, don't invest any BTC in the (I'm not pre-mining, yet I have to for the IPO?!?!?) so-called IPO and don't waste your time mining it as it will be shut down anyway.