I'm watching too - still waiting for the VAT number to be posted when he gets back to work on Monday, like another poster posted (good ask btw). Twice...
I just reverse looked up the phone number it does say it is coming from Rotherham.
I do respect the fact they are not taking pre-orders this does give me confidence plus paypal would be a bonus.
However the point is still valid I don't see a VAT.
I am following this very closely.