I try to look at all their media channels and communication. Also trying to find out who is behind, and the reputation of those people.
Afterwards its good to analyse the website itself, and road map, and see if it makes sense and if they are following it. The platform it is build on is also a big hint. I will trust more projects on ETH, as ETH already does a selection.
At the moment I am doing word of mouth for Ibiza Token, which for me meets al criteria.
Is new, strong team, roadmap is being followed, unique local concept with international appeal, partnerships are legit, good messaging, active facebook and Instagram, unique local product, on uniswap, build on Ethereum.
Sounds good to me, excited about this project.
A lot of info you can find on their facebook page:
https://www.facebook.com/ibizatokenAlso created a topic here to discuss this project:
https://bitcointalk.org/index.php?topic=5352596.0What you guys think?