Hello fellow coiners, I recently complete a project for one of my courses and a couple of Prof. said it was a great business and I should pursue it. The problem I have encounter is I can not get a loan due to my student loans. My debt to income ratio is to high for a bank to touch me. I work 2 jobs and would like to become self employed starting in Dec. when I get my Masters. "Yay expensive piece of paper. I have spent over 6 months building this "Acme" business for class, but it turned into something that could be a realistic business unlike the rest of the class that did clothing company's, food places or some other beat to death business.
If you have any question comments or critiques I am open.
1.0 Executive Summary
The purpose of this business plan is to raise $45,000 for the development of a concierge service while showcasing the expected financial and operations. Pete's Pirate Express is a North Carolina based business that will provide outsourced shopping services, and other personal support services to wealthy customers in its targeted market. The Company was founded in 2014 by Joshua Steadman.
1.1 Products and Services
Concierge Service, Inc. intends to provide its clients with a plethora of services including personalized shopping, transportation arrangements, relocation services, gift ordering/delivery, chartered transportation, floral services, buying of entertainment tickets, arranging events, and other services that are frequently demanded by this demographic. The Company will generate revenue from surcharges. The business will add a 5% to 10% surcharge on all arrangements made by the Concierge Service to clients. For example, if a client wants to obtain tickets to a show (and the cost of the tickets are $200), the business will charge the client $10 to $20 for obtaining the tickets. This is a sliding scale, and certain services/products will be excluded from the surcharge pricing schedule. The third section of the business plan will further describe the services offered by the Concierge Service.
1.2 The Financing
Mr. Steadman is seeking to raise $45,000 from crowd funding.
1.3 Mission Statement
Pete's Pirate Express mission is to become the recognized leader in its targeted market for providing time saving life management solutions for students and professional customers within the target market.
1.4 Management Team
The Company was founded by Joshua Steadman. Mr. Steadman has more than 7 years of experience in the hospitality industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. There is no current competition in the area.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. intends to implement marketing campaigns that will effectively target individuals and businesses within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Pete's Pirate Express . The Company is registered in Pitt County, NC DBA as Pete's Pirate Express .
2.2 Required Funds
At this time, the Concierge Service requires $45,000 of equity funds. Below is a breakdown of how these funds will be used:
10,000 Cash Reserve
8,000 Delievery van
600 Van wrap
600 Trisided sign that goes on top of van to sell add space
1500 1 year of insurance
5,000 start up advertising and customer capture
3,500 3 months wages
3,000 Fuel Cost “Estimated”
5000 Custom built order site “franchise ops” will license and sell it.
3000 Repair Reserve
350 3 months phone service
300windows surface tablet X2
2.3 Investor Equity
Mr. Steadman is seeking an investment from a third party's at this time. The amount of equity to be sold will be 60% and 40% to be retained by Mr. Steadman
2.4 Management Equity
Mr. Steadman owns 100% of the Pete's Pirate Express at this time.
2.5 Exit Strategy
If the business is very successful, Mr. Steadman may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Pete's Pirate Express. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
As stated in the executive summary, the Company will provide a breadth of personal lifestyle management services.. The Company will then generate surcharge fees for each time that the client uses the Company services. These fees will be a percentage of the aggregate cost of an item (similar to the example outlined in the executive summary). Certain large ticket items, such as travel arrangements and relocation services, will be charged on a flat fee basis. Only smaller items will incur a percentage surcharge fee. Approximately 70% of the Company’s revenues will come directly from surcharge and service fees. The other 30% will be ad space and kick backs from businesses involved in our programs. We would also like to introduce local businesses to accepting bitcoins and getting them set up to do so.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the concierge service industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recovery.
4.2 Industry Analysis
Companies that specifically cater to the personal needs of individual clients (including concierge services) generate an aggregate of $5 billion per year of revenue. Within this industry, there are approximately 13,000 companies that provide services identical or substantially similar to that of Pete's Pirate Express. Aggregate payrolls in each of the last five years has exceeded $1.3 billion, and the industry employs more than 55,000 people. The industry has grown significantly over the last ten years as more people have moved into the upper strata of income due to the technology and real estate boom.
4.3 Customer Profile
We are looking at a large population of students and professionals. students on average order out food once a week. Spending on average between 500- 2000$ a year on take out and ordering out. Large businesses enjoy having food delivered for lunch that is not just your average pizza. These orders can run into the hundreds of dollars per order. The average income in the area is $36,339 and Greenville NC is the top 4 fastest growing cities in the nation .
http://wallethub.com/edu/fastest-growing-cities/7010/4.4 Competitive Analysis
In the local area we have no direct competition, but we do have some specialized competition and in fields we do not intend to compete in. Our first and foremost competition is pizza franchises but the products are limited the local area there are 5 pizza delivery services. The next one is Asian style delivery services there is one and the food is horrible. There are 16 other Asian places that do not deliver including sushi, huge demand among college students. The only other services are, jimmy johns and campus cal zones and wing zone. These other businesses kinda of fall under the pizza sub section due to them offering the same menu items.
5.0 Marketing Plan
Pete's Pirate Express. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Develop and distribute brochures to businesses that may become clients of Concierge Service, Inc.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
• Implement a public relations campaign that will increase the visibility of the Company in targeted lifestyle publications that focus on student life and are residents.
5.2 Marketing Strategies
Mr. Joshua Steadman intends on using a number of marketing strategies that will increase the visibility and number of clients for the business from the onset of operations. As the Company is targeting a highly specific demographic, these marketing campaigns will be highly focused on providing information specifically to students individuals and corporations. The business will also maintain a beautiful flash based interactive website that will showcase the services of the business, preliminary pricing information, contact information, and making orders online. This website will be search engine optimized so that people searching online for Greenville food delivery can easily find the Company’s website. Will also pay for a newsworthy public relations announcements and news releases printed in popular lifestyle magazines and other publications that are read by area individuals. As the business grows, Management may engage a larger advertising campaign that will include placing print advertisements in popular magazines such as G-VEGAS MAGAZINE , East Magazine , The Daily Reflector and area publications
5.3 Pricing
FOOD
Our pricing will have rate for orders under 100$
10-25$ will be 5$ rate fee “Dominoes charges 2$”
25-50$ will be 8$
50-100$ will be 10$
12% for orders over 100$ 2% goes to delivery driver for handling large order and time it takes.
Grocery pick up and dry goods “No Alcohol delivered”
Under 50$ will be 10% fee
over 50-100$ will be 11% fee
100-200$ will be 13% fee
200$ and up will be 15% fee
+ 0.05 per item added.
All orders outside 7 Miles have mileage added.
+ 0.20 per mile outside of a 7 mile round trip.
All bitcoin orders will have a discount of 2%
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
Starting off it will be me, using a tablet and phone taking and delivering order after 11am. Before 8am to 11am will developing businesses and advertising time. I will be taking no pay until the company is profitable.
6.2 Management Biographies
In his current position as MBA student, Mr. Joshua Steadman oversees a students of hospitality profession and educates and encourage students in best practices and initiatives that deliver outstanding service; enhance and improve customer service and financial performance goals; and ensure high product quality and consistency across the field
A 4 -year Hilton veteran, Steadman career with the brand began in 2010, when he became the assistant manager of an Hilton hotel in North Carolina. A graduate of East Carolina University with degrees in Hospitality Management, he joined the company
During his free time, Steadman enjoys a variety of activities from attending sporting events, traveling, Investing, business trends, cryptocurrency's and cooking.
7.0 Underlying Assumptions
• Pete's Pirate Express. will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $45,000 of equity funds to develop the business.
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What is your expected gross revenue per month vs your expenses every month? Also since you will not be taking any pay untill you are profitable; are you still living with your parents? Or do you have a big savings account to support yourself while starting this venture?
If you really want to do this, and really want to raise capital through this forum you have to show a lot of commitment 
