It's not very often that one of the biggest news publications in the world picks up on a coin project besides that of Bitcoin. Vice.com is ranked #230 by the world wide website rankings Alexa (http://vice.com.w3snoop.com). That's twice as much traffic as Wired magazine and Joseph Cox is the preeminent privacy journalist within their organization. This is a great sign that someone of his caliber chose to cover this project.

It's just the beginning of a healthy growth cycle. This coin will hold one the top five market caps very soon. The commerce from this marketplace will drive the coin to exceed Bitcoin's current market cap. The majority of Bitcoin commerce is processed on the deepweb. Despite having Expedia, Newegg, PayPal (Braintree) and other e-commerce juggernauts on their enterprise platform, Bitpay's merchant service processing is a fraction of what the deepweb markets process. This "platform" as Mr. Cox put it, is the perfect Product/Market-fit (https://en.wikipedia.org/wiki/Product/market_fit) for deepweb applications. It also possesses the flexibility for clearnet transactions with it's dual purpose token system and the transaction times are a vast improvement over Bitcoin.

One of the steps towards validating a business model using the "lean" methodology (https://en.wikipedia.org/wiki/Business_Model_Canvas) is to find out if the target market is interested in the product before you build it. The single biggest failure of startups is building a product that no one wants. The response from the deepweb users has been overwhelmingly positive for Shadow and it's market. Thus, Shadow's model is validated and the next step is rolling out the marketplace with iterations based feedback from user acquisition (adoption).

Invest smart and long in a project like this and you will be rewarded.