I think it is great the some big companies are starting to accept BTC. It raises awareness and gives the ecosystem more legitimacy.
However I don't believe that it is going to drive adoption. The average person needs a reason to use BTC. Why would someone pay with BTC when they can pay with a method that is just as easy and they have been using their whole life? Companies need to users a REASON to use BTC (reduce prices due to no credit card fees etc).