I like the idea to allow consumers to directly buy from manufacturers. But, how is the system decentralized when consumers are buying from manufacturers and there's still a link in the chain which are the fulfillment centers who can influence the price because they need to be payed as well ?
Of course, someone has to deliver food and provide other fulfilment operations. I think, fulfilment charges will be included in final prices. But all these charges will be open and tranparent for every customer.
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