It's good for Amazon to accept BTC. However, BTCs are considered by the market an investment (asset) and not "cash".
That perception is exactly what we are trying to change with this project.
We need to find ways to make BTC readily available at very cheap (costs) price to the masses.
I disagree a little. I think at this point there are enough people with BTC, before it can go much further people need to have more places to spend BTC. Doesn't matter how cheap it is if you can't spend it anywhere