Rally platform consists of a marketplace that connects advertisers with users.Advertisers are able to create and send offers to users and engage with them. Rally tracks,attributes and rewards users that take action.
Growing economic inequality and wealth concentration in the 10 years since the global financial crisis has eroded trust in government and society, a dynamic that can also be seen very acutely in the distribution of power and profits in the online advertising ecosystem.
Peer-to-peer communications, is the most trusted way we share information and communicate. The content sharing economy leverages the strength of word-of-mouth to fundamentally shift how power and profits are allocated in the digital advertising ecosystem.
Most interestingly, private channels are a bigger opportunity than social media platforms.They represent 84% of publisher and marketer content sharing and have almost no direct marketing spend or an established value chain.
Blockchain and smart contracts will enable further growth of the sharing economy and the emerging content sharing economy by establishing a foundation of trust between users and advertisers.
The opportunity in front of the Rally platform is about reclaiming content sharing, taking it back from corporations, attributing fair value to it, decentralizing it and putting power back in the individual's hands.
Rally will create an open-source ERC20 compliant token with fixed supply. Rally Token is a utility token and ownership of Rally Token does not confer any right or entitlement other than the ability to contribute to the Rally platform.
Advertisers pay a lot of money to centralized platforms to get their message distributed to their target audience. The individual social network that a user has is an unrecognized and underutilized digital asset that has significant value and will become a distributed profit center in the content sharing economy.
Demonstration of Rally using its own platform to promote Rally and the Rally Token in the same way that any advertiser could. Rally will develop in two partially overlapping phases.
The opportunity in front of the Rally platform is about reclaiming content sharing, taking it back from corporations, attributing fair value to it, decentralizing it and putting power back in the individual's hands.