This just in - the leading app for lesbian and bisexual women, HER, will relaunch as
HER: Cat.
After extensive analysis on users’ behaviour on the platform, it was observed that it was users’ pets - cats, specifically - that made lesbians connect with each other. HER users that do not have pictures of cats in their profiles will have their photos switched to cat photographs by the app. “On HER, you were 1200% more likely to get a match if you had a cat on your profile. It didn’t matter if it was yours, your crazy exs or Taylor Swift’s”, said Robyn Exton, CEO and founder of HER. “It’s a stereotype that lesbians love cats, but our data shows it’s actually true: they really love cats. In testing, we’ve seen a 89% increase of number of matches per user and 175% raise of average session time”.
On Wednesday, the new version of the app will be available to every user that has HER installed on their phones. A video explaining the changes will be published on HER Facebook’s account. Look, they mean it too - they've
even got the website.
