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Gartner:2015年全球IT支出将下滑1.3%
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Topic: Gartner:2015年全球IT支出将下滑1.3% (Read 391 times)
tianjinlian
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Gartner:2015年全球IT支出将下滑1.3%
April 21, 2015, 04:45:45 PM
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资料来源:Gartner(2015年4月)
2015年以美元计价的终端设备相关支出(包含个人电脑、ultramobile、手机、平板与打印机)预期将会下滑1.2%至6850亿美元。2015年终端设备总支出金额之所以下调,一部分原因是因为在西欧、俄罗斯与日本等本国货币对美元大幅贬值的国家,个人电脑采购需求放缓。手机市场受汇率变动的影响较小。新兴市场手机产品组合逐渐趋向于较低价格的智能手机,因此抵消了高端智能手机涨价所带来的影响,使得2014与2015年手机平均手机呈现平稳状态。
2015年数据中心系统支出预计将达到1420亿美元,仅比2014年微幅增长0.4%。外接式(ECB)存储设备、企业网络设备以及服务器等市场均受到本国货币兑美元贬值的影响,其中以服务器所受的影响最大,这是因为服务器厂商毛利率相当较低,所承受的价格压力也较大。
2015年企业软件市场支出可望达到3200亿美元,与2014年相比增长2.3%。不过,与前次预测相比仍出现了下调,这是因为市场加速采用 Office 365,因此Gartner大幅下调Office Suite相关支出预测。因为Office 365的成本根据使用时间长短而分配到不同阶段,打乱了厂商原有的收入流,因此当用户逐渐从现有版本转换至新版本时,营收增长率便大幅降低。
2015年IT服务支出将萎缩至9420亿美元,低于2014年的9480亿美元。最大的降幅出现在实施服务(implementation services)部门,其中又以美国最为严重。虽然石油天然气产业仅占IT服务市场的1%,但石油天然气买家向来在油气产品价格大跌时反映迅速,甚至经常会减少支出达20%或以上。由于美国是全球产油大国之一,也是IT服务的大型市场之一,2015到2016年间预期IT服务支出的削减将达到最大,并且最初受到影响的就是实施类服务。
2015年的电信服务支出增长率预期将下滑2.6%,即1.57万亿美元。影响各地市场最明显的变化,就是美国与部分西欧国家等发达市场的通话总数量减少,这是因为通过数据联网的终端设备与多SIM卡通话的增长不如先前预期。
*Gartner的IT支出预测是根据数千家提供各类IT产品与服务厂商的销售数据进行严谨的分析。Gartner采用各种主流研究技术,再以次级研究资源进行补充,从而建立起一套市场规模数据的完整数据库,并籍此进行预测。Gartner每季度发布的IT支出预测提供独特视野,范围涵盖硬件、软件、IT服务与电信市场,协助Gartner客观了解市场商机与挑战。
在中国市场,2015年科技产品与服务相关支出预期将比上年增长5.3%,达到人民币2.2万亿元。
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