Gyft Unveils New Tech for Blockchain-Powered Gift CardsGyft and bitcoin API developer Chain have partnered to create Gyft Block, a trading platform aiming to make gift cards easier to exchange.
Announced at Belfast's MoneyConf, the news marks Gyft CEO Vinny Lingham's latest step in transitioning his mobile gift card company from one of bitcoin's most active merchants to a more direct supporter of its underlying technology.
Gyft Block is part of Gyft's broader mission to digitize gift cards so that they can be securely traded using bitcoin's public ledger, the blockchain. Termed 'gift cards 2.0', the ambitious project was first revealed at SXSW in March and followed Lingham's own involvement as an advisor and investor in so-called 'crypto 2.0' firms, including Koinify and Trustatom.
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