We are creatures of habit, and we got used to giving control over to authority when it comes down to financial matters. The people thinking out of the box, gets labeled as
"Anarchists" / "Rebels" and so forth... The early Bitcoiners was the pioneers and the people who started to think out of the box... The rest just followed their lead.
Most people are scared for different reasons, but it's mostly the
fear of the unknown. We also have a strong urge to conform to the norm, and that holds us back.
Once more people take that first step, more will follow in their footsteps... We should not force them, just lead by example.