SHUT UP AND LISTEN TO THEM (9:43)

[Phinnaeus Gage]

Ernesto Sirolli: Want to help someone? Shut up and listen!

When most well-intentioned aid workers hear of a problem they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people you're trying to help, and tap into their own entrepreneurial spirit. His advice on what works will help any entrepreneur.