Like a caffeine-infused jolt, Airbitz’s announcement late last year that it will be promoting bitcoin by offering discounts at Starbucks (20%) and Target (10%) has energized cryptocurrency enthusiasts worldwide. This initiative is part of a collaborative partnership with Fold, a digital card app that was seamlessly integrated onto the Airbitz bitcoin wallet. The hope is that incentivizing consumers to save money will encourage both current bitcoin users as well as those new to the digital currency to engage in its use for everyday purchases.
BTCMANAGER had the opportunity to talk with Airbitz CEO Paul Puey about this partnership with Starbucks and Target and what it portends for the future of bitcoin consumer commerce.
https://btcmanager.com/news/business/feature-interview-paul-puey-puts-buzz-into-bitcoin-with-airbitz-2-0-and-fold/
