Do you see any merit in employing such a solution, or will Bitcoin and blockchain companies take a different approach?
The blockchain ecosystem is always in need of more developers who want to push a fresh spin on the concept of distributed ledgers. Despite several conferences and development workshops around the world, it is rather difficult to attract coders on a larger scale. A new solution by Uber, which gamifies the aspect of hacking challenges, might be something to take note of by Bitcoin and blockchain companies.
http://bitcoinist.net/using-gamified-hacking-challenges-to-attract-new-blockchain-developers/