I see this as incentive to moove forward, moove to all digital, left the printed money, and make all transactions online. I believe this new coin will be quite stable, should work as shares i believe, anyway the fact is this will push real costumers into crypto world, and who knows if they can find the bitcoin as well the others altcoins.
these things usually have nothing to do with bitcoin not even indirectly. they will never even mention anything about bitcoin or even altcoins, they are only using the new technology to create their own ledger for making transactions faster, safer, and cheaper.