Well if you look at how successful M-Pesa was in Africa, then you should naturally want to expand your services to a geographical area where
people are already familiar with a concept of digital money on mobile phones. They should concentrate on marketing the negative side of these
technologies. For example :
Centralized services - M-Pesa is very dependent on the local mobile service providers for it to function. If
their governments shut down these services, their funds will be gone. Bitcoin rely on a decentralized Blockchain, that cannot be shut down by
their local governments.