its sure that nowdays the price and the bitcoin fees are turning into a pain but currently its still payable because we pay more in our local services and with bitcoin we actually getting a good profit + a good servic which has no comparison in the whole world. but soon it will be started to be neglated and bitcoin transactions will be smaller in compared with todays date.maybe we should think of some offchain transactions which can save some fees
your thinking of it from the narrow ideal from the euro/american mindset.
40cents is only a few minutes minimum labour in developed countries.
but
40cents is HOURS of minimum labour in MANY developing countries.
being charged 2+ hours labour to buy groceries in any country is a laugh.. and if you think that is acceptable, then please go travel the world