http://www.newstatesman.com/economics/2013/04/whats-bitcoins-futureMore "if the price goes up it's dead. ditto if the price goes down" arguments.
This volatility, in other words, is inherent to the platform. That's a major barrier to widespread uptake, and a reason why I'm bearish on the future of bitcoin full stop. Once it's dead, I fear it's dead for good.