Hence all of their "betamax" comparisons do look rather stupid. Especially for a magazine which supposedly knows the subtle difference between digital and tangible goods.
Exactly in the "betamax" analogy most bitcoin enterprises are in a position similar to content companies. If Bitcoin succeeds then they are successful as well. If a superior cryptocurrency replaces Bitcoin they have the potential to take lessons learned (processes, software codebase, fraud prevention, financial partners) and leverage the new system. Even Sony (major backer of Betamax) was immensely profitable once they embraced VHS fully.
