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区块链和比特币公司如何实现最佳发展?口碑和合作是重点
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Topic: 区块链和比特币公司如何实现最佳发展?口碑和合作是重点 (Read 166 times)
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区块链和比特币公司如何实现最佳发展?口碑和合作是重点
March 02, 2017, 02:47:11 AM
#1
虽然人们对比特币,特别是区块链的兴趣和认知有所提高,但从全球层面来看,他们仍然属于新兴技术。
目前,比特币的日均交易处理量是30万笔,与Visa的1.5亿笔相比,这一数字货币在成为货币的未来之前仍需实现普及。因此,市场推广和教育对数字货币的发展是十分重要的。比如说去中心化推广网络(DMN)就是为了提高比特币和区块链技术的曝光度而存在的。
教育
P2P加密货币交易平台Wall of Coins首席执行官Robert Genito说,市场战略是建立可信度的关键:
当然了,在社区建立一个可靠的形象对你的公司来说是很重要的。
Dash: Detailed系列视频的主持人Amanda B. Johnson说,一套成熟的市场运作体系的最终目的是对潜在的用户进行教育而不是向他们兜售产品:
我的目标是宣传达世币(Dash)的优势,这些优势存在的原因以及竞争者分析。如果这部分工作能在可接受的友好的范围内完成,人们就会感激你的付出。然后再附上资源链接,你就为忙碌的人提供了有价值的服务。
口碑是最好的营销策略
虽然一家公司或技术社区能够通过合理的营销策略教育并征服新用户,但最终口碑才是区分人为炒作和可靠技术的有效手段。数字货币Gulden的创始人Rijk Plasman认为,营销手段的成功与否取决于客户对第一手体验的满意度:
我们认为唯一有效的营销策略就是口碑,因为目前加密货币的可用性不高,仍面临着极大的挑战。如果身边有信任的人向你推荐加密货币产品,说不定采用度会更高。
人们通常都期待新事物的使用方法与现有的服务类似,因此,在现阶段进行大量的推广和宣传只会造成反效果。如果你的目标就是加密货币社区,那就另当别论了。那你就只需要准备好一大堆由谎言组成的营销手段,等待短期的拉盘即可。
社区内讧和恶性竞争有损加密货币发展
区块链商业和技术社区之间的营销策略可能存在对抗性。Andreas Antonopoulos曾经指出,社区矛盾是拖慢比特币发展的元凶。Genito认为企业间若是始终对着干只会影响到运营效率。
商业合作是(加密货币社区的)弱点。人们仍然受困于‘求胜心切的’惯性思维中,比如说相互竞争的货币、商业竞争等等。
Genito说,协调合作是加密货币领域中缺失的一部分要素。用合作来替代冲突能够解决这一领域的大多数问题:
你可以自由选择营销策略,但我们生活的世界是建立在合作的基础上的。我们必须齐心协力,那些鲜少与人合作的加密货币企业和领导者通常都会面临挪用公款、大规模攻击、商业重心转移(比如说Circle)或者服务过时、失效等境地。
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