As someone with a degree in Advertising and Popular Culture, and a Masters student of Psychology and Criminology, I can say that the thing that scares me the most is the idea of "Bitcoin Core" or "Bitcoin Unlimited".
In past forks, the "old coin" has gotten the name change (for example, Namecoin) while the true "Bitcoin" flourished. The new coin stayed Bitcoin, not Bitcoin 2 or Bitcoin Super.
Why is it, that with the upcoming fork, that all these name changes are being floated?
Name recognition and brand loyalty are extremely, EXTREMELY, strong factors when it comes to the success of something.
Bitcoin will survive. Bitcoin 2 will be doomed from day one. Regardless of how much better the system is or how perfected the block chain, no renamed Bitcoin will ever reach the potential that it would if it were simply kept "Bitcoin".
A) Probably not going to happen anyway now (as evidenced by the Vermin backing out of the bet with Loaded)
B) You're wrong anyway, geeks don't care about the name, and geeks hold the balance of power here