Exactly. I thought he was advising the team on day to day basis. But here the story is different. Look at Tenx, Vitalik is there but as a Investor. New way to use his name.
I do remember reading things like "Advisor: Vitalik Buterin" on whitepapers (when all of the other people listed had their names listed in other ways) and thinking that it felt very much like a marketing scam.