Not a market master here or anything, but from what I can see it's a real coin - a real developer who interacts here, a new Silk Road/Atlantis like market called
The Free Market accepting PPC launching in 5 weeks, so it actually has some stuff going for it - it's not going to fade into nothing. On the other hand nothing has happened with it for a while here so there's no reason for a major price hike. That could change when the Free Market opens of if Mtgox adds them.
Free Market announcement:
http://www.reddit.com/r/Bitcoin/comments/1dey8i/ann_thefreemarket_launch_est_21st_june_2013/