Quite simply, the developers will become rich and the investors will have worthless inflated tokens. Probably even cheaper at the exchange than the ICO rate. The greed of this particular ICO is astonishing.
Same thing that happened with MGO, eh? Oh wait.
Yeah if anything announcing it will be uncapped from the start disincentivizes coin flippers while bringing in the real investors. I think they will probably get over a $100 million, but their website has plans for how to spend each and every cent up to over $200 million if I remember correctly.
In other words they aren't going to just hoard huge amounts of money for no reason whatsoever.