ICOs for non-crypto startup. Does it make any sense? How could it be structured?

[neuromaker]

Hello everyone,

Do you think that ICOs could be used to finance as well non-crypto related company/startups?

I am currently running a medical device company, and for our next funding round it would be interesting to join my two passions (medtech & crypto) and possibly avoid traditional investors (VCs).

I am thinking for example to a royalty-like scheme where a smart contract redistributes a percent of our product revenues to the people that supported the development contributing to the smart contract address.

Do you think this type of ICO (where a token is not necessarily issued, and in this case not sure would make sense) could be successful?

[bitcoinvestor]

There are two ICOs in medical field. They are PTOY and Dentacoin. The concept of the ICO could be different from yours but you can make on your own if you have better ideas. I think about ICO for offline business. When an offline business want to rise fund to its development , ICO can be a way to get the fund. Until now, I haven't seen ICO like that. I support you if you have this idea. Go  ahead with your goal!

[bearex]

It could behave like a stock. You could just have coins that would represent the state of the company. If your company makes profit, you burn some of the coin and with this, increase the market price for the investors.