I think you are talking about this Novapoints
https://novaexchange.com/market/BTC_NPOINT/24h Volume: 0.564 BTC | 24h Change: 7.1%
I don't think we can call this a pump and also there is huge gap between ask and bid price.
Last price is 0.00011901
BTC x 10 Npoints = 0.001
BTC for one vote
Around 4$ for one vote which is quite costly and I think exchange platform itself is pumping its price to get max out of it and might be few traders are taking this as opportunity to make good amount in short term by holding this Npoints.
Devs might pay 0.10
BTC to get listed in yobit rather than going through all this process of costly voting.
Also they don't support ethereum based tokens
Novaexchange only supports coins based on Bitcoin or Litecoin at this point, but is working to support other coins aswell. We will announce when it is possible.