Japan’s Largest Rewards Site Operator With 5 Million Users Launching Bitcoin ExchangeThe operator of Japan’s largest rewards site with 5 million users is launching a bitcoin exchange. Ceres Inc has partnered with Japanese exchange Bitbank to use its B2B white label bitcoin exchange service to launch a cryptocurrency exchange.
Operator of Japan’s Largest Rewards Site Launching Bitcoin Exchange
The operator of Japan’s largest consumer rewards site for smartphones and PCs, Ceres Inc, recently announced that it has established a subsidiary called Mercury, for a digital currency trading business.
The Tokyo-based company founded in 2005 operates three rewards sites including Japan’s largest, called Moppy. Reward points are transferable and are accumulated by “browsing ads that are delivered via free games, online shopping, e-mail, etc,” the company’s website details. “We define ‘point’ as a kind of virtual currency and think that it has a very high affinity with virtual currencies such as bitcoin which is a global payment method.” Points can be exchanged for cash, electronic money, etc.,” the company explained. According to its website:
‘Moppy’ is the largest point site in Japan with a total of 5 million users…The accumulated points can be exchanged for digital contents such as cash, various electronic money, games, ‘1 point = 1 yen’.
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