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October 04, 2018, 01:39:45 PM |
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Google's move follows the decision to unveil part of Facebook Inc.'s cash-strapped advertising ban in June.
Google Inc., of Alphabet Inc., on Sept. 25, said it would allow some virtual currency boards to advertise on their platforms in the US and Japan. The move to ease the ban on all virtual currency-related ads launched earlier this year. This change will start in October, and advertisers must be certified by Google in the country where the ad is displayed. Earlier, in March, Google announced a ban on all virtual currency-related and virtual currency (ICO) advertising, which began in June. Google's move follows a similar decision by Facebook Inc. in June. The world's largest social network has allowed certain virtual currency ads and related content from advertisers to be approved. before. However, Facebook is still banned from ICO-related ads and binary options. In March, Google's bid for a virtual currency bid cut the Bitcoin price by 10%. The virtual currency boom also caused fraud, forcing authorities as well as many large technology companies to find control. Since the beginning of the year, Google, Facebook, Twitter and Snap have banned the use of virtual currency to prevent illegal behavior.
“We do not know where the future of virtual currency will go, but we have seen the potential harm or risk to our customers. This is an area where we want to approach it with great care, "said Scott Spencer, Google's director of sustainable advertising, when it banned the company in March. Google parent company - Alphabet has 86% of total revenue comes from advertising. In the first half of 2018, the company generated more than $ 54 billion in advertising revenue. Source: The Vneconomy
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