Lot of people say it's just a pump n dump coin because they're protective over BTC and literally anything else is a 'shitcoin'. Ultimately, they'll be the ones to lose it at some point, as it won't be BTC that becomes mainstream, the biggest driver is the blockchain technology.
Anyhow, I digress. Cash may be pumping at the moment due to what others have mentioned - BitPay CEO's comments, people becoming frustrated with bitcoin's fees, a very solid mining support. Make no mistake, whilst BCH may not reach BTC levels, it's certainly no BTG.
Maybe yes and maybe not. It is like with most of coins - 50% and 50% that the price will rise or fall. Better is invest in solid coins than gambling with Bitcoin Cash.