To the comment...
"Buy a brand name"... They are all "brand names", thus, the NAME...
That is the most useless info you can give someone. Especially since "Brand names" are "OEM", and "Generic" PSU's manufactured by someone-else without a name.
"Big brands" make crap too, and have the same hardware malfunctions.
Can't find "power cooler" or "cooler power" PSU's anywhere on the net... So I imagine they were a spin-off trying to "pretend", on error, to be "identified" as a "good brand", (Cooler Master, or PC Power & Cooling) Both are higher quality brands.
I would assume that the 12v rail was just not up to par, at all.
I just had this happen with a "Brand name" lol, Logisys 750w PSU that fried with a 600w load at the wall, on the 12v rails. (Should have been able to handle 700w fine.) POS brand-name crap.
Here is a "big list" of "good BRANDS"... (Note the "models"... Not all models by the same "brand" are equal. EG, Corsair CX = crap/ok, Corsair TX = good/great, Corsair HX = excellent/super) FYI, I normally use the 750 Corsair TX for 3x 7970's + Mobo/CPU. It has run up to 800w at the wall, but normally I run it at 680w-720w at the wall.
http://www.overclock.net/t/183810/faq-recommended-power-suppliesHere is a good source for "crap BRANDS"... (Bottom of page)
http://www.10stripe.com/featured/psu/brand.phpP.S. If it costs $60, it is NOT a 1000Watt anything.
Rule of thumb... For potential expected power/cost
$30 = 300-400w {Cheapest I would ever go, for 1 GPU and CPU/mobo/SSD, or single OC GPU}
$60 = 450-550w
$90 = 600-700w (Cheaper to get two 400w)
$120 = 750-850w (Cheaper to get two 400w)
$160 = 900-1000w (Cheaper to get two 500w) (Even cheaper to get three 400w)
$190 = 1100-1200w (Cheaper to get two 600w) (Even cheaper to get three 400w/500w)
$250 = 1300-1500w (Cheaper to get two 750w) (Even cheaper to get three 500w) (Even cheaper to get four 400w)
For the 7970 HD Radeon cards (230w run - 250w max)
Also with standard CPU, with SSD or USB-drive or low-power HD, ~ 65w normal operation (45w for low-power models, or disabled cores.)
* If you have many HD's and a super-CPU, overclocked.. water-cooled, add 100-200w to all these "max" values. (That is just stupid. lol.)
1x = 250w GPU + 65w CPU/mobo = 315w MAX (Rec 400-450w)
2x = 500w GPU + 65w CPU/mobo = 565w MAX (Rec 650-700w or 2@ 400w-card/cpu/mobo + 300-350w-card)
3x = 750w GPU + 65w CPU/mobo = 815w MAX (Rec 900-1000w or 3x 350-400w)
4x = 1000w GPU + 65w CPU/mobo = 1065w MAX (Rec 1100-1200w or 2x 550-650w)
5x = 1250w GPU + 65w CPU/mobo = 1315w MAX (Rec 1400-1500w or 2x 750-850w)
6x = 1500w GPU + 65w CPU/mobo = 1565w MAX (Rec 2x 900-1000w)
Less, and you get less... Pay strong attention to the +12v power. Many put a lot of power on +5v, because that is cheap to do, and is for "USB and SATA and HD" powers. (Eg, if you have 4 HD's and many USB crap things... As opposed to having 3+ video-cards, which is "abnormal" for a CPU marketing item.)
Multi-rail is just stupid. You will never "match" rails to GPU's, or power... Thus, you will short yourself amps, or overload one rail, thus, "stupid" by design. (Except a system designed to have 25a on any rail, with 4 rails, but only has 60a available total, on all rails. That is a "smart" design, if it identifies the four separate rails, and has one dedicated to just the mobo/cpu.)
Don't worry, the new 12v only PSU's are coming. No more crappy 3.5v and 5v and -12v rails... Just 12v rails and an 11v (stand-by power). That is where you will see a major gain and reduced PSU size/heat/losses.