Wine company using blockchain to eliminate fraud and secure authenticity.

[mersal]

But I guess a centralized database can be edited by an insider when it comes to blockchain it can't be which maybe the key difference why they are going to implement blockchain for tracking their products but I don't really think they can stop counterfeit bottle by using this kind of track because consumer maynot be validating the products which they bought from a store with the publicly available ledger.

Inside jobs are probably barely a problem in this scenario, plus blockchain might not be immune from it if it's made to be editable, like it often happens with all these corporate blockchains.

The biggest problem is that this setup if full of centralized intermediaries - various validators, verified vendors, shipping companies and so on. In the end of the day, you trust that none of these entities have swapped the legit items with fake ones, or that they haven't tampered with in some other way. This is exactly what we have now with the centralized approach.

If the company is maintaining all the nodes in a closed space then there is no point of doing this, but I feel they are trying to do implement blockchain technology which maybe a good news to take from this.They have to analyse the possibility of reducing the centralize things if they really want to take those fake products.

[Ucy]

How is it different from a centralized database that also stores and tracks ids of their products? A lot of companies that have to deal with scammers counterfeiting their product were using these methods even before blockchain was invented. And what would stop scammers from doing the oldest trick in the book - copying the identifier of a genuine item and slapping it on their fakes?

Exactly what I was just thinking.
Perhaps make the verification/secret keys (which should be worth the price of each product) their products tokens so that customers can buy them first before they can verify the products with the keys, maybe combined with codes on the products.
The companies could even hide certain features on their products and put them in better smart-contracts for users to find and verify their products more properly.

Here you can check how Nike plans to do it https://cointelegraph.com/news/nike-patents-a-system-for-tokenizing-shoes-on-ethereums-blockchain!
Nothing is impossible, but it will be very hard for counterfeiters to do something here. Many companies used different methods, but now with blockchain companies have a better tool. I think this will work, but probably we will need to wait and see how good it will work, and what counterfeiters can do here. In theory this can be very good thing, but reality is something else, scammers are smarter too, this races last for years, and maybe blockchain technology can make some difference in favor of companies.

It will definitely succeed with a good system as long as people are aware of method for detecting and countering the counterfeits
Well decentralized system would be an awesome way to make this hard to counterfeit as far as I can tell. A centralized system will have to worry about insiders, hackers or even owners defeating the anti-counterfeit system.

[adzino]

So how is it going to help eliminate fraud and secure authenticity? I mean, yeah they are using blockchain technology, but it does not explain what steps they will be taking.
Will they be storing "some" information in the blockchain that will help to verify the authenticity?
If that is the case, can't they do the same thing using regular databases? I mean what would be the difference? Central databases are still used to carry out these verification, but they all still have flaws. Do you think they were able to address the flaws and fix it?

[tycsols]

2 3 years ago their was an ico project called Ambrosus that also aimed at making food supply chain authentic so that everyone can track and verify the source of the food material and where it is coming from and what is it composed of but the project seems to be slow on the development side as i have not seen their functional business yet other than a few partnerships, I hope they will become proactive because it is a good niche and they can generate serious business with it.

[KaratX]

I will need more information on this, is the project completed or still ongoing? how will this eliminate Scammers? In what way actually? This are other things that needs to be transparent to investors, I hope this works out because using blockchain to track fake wine sounds impossible to me

[bearexin]

This is a good move that the company is taking. There are lots of counterfeits out there, if only people can be able to identify these counterfeits and avoid them, it would be really good. Although I still don’t think that this is going to stop the selling of counterfeits in the market, but it can help those who are interested to be able to identify whether a product is fake or not. Furthermore, we have to know that it’s not everyone that makes use of technology, so those people who are technologically inclined will be the ones that are patronising those fake wine sellers. But overall, this is a good action that has been taken here.

I will need more information on this, is the project completed or still ongoing? how will this eliminate Scammers? In what way actually? This are other things that needs to be transparent to investors

Yes, getting more information on this definitely helpful as we may plan up for investing when this project will be checking all the boxes. I guess their dev team must find time to explain all our doubts and questions so that it will end up in favor of them by attracting more investors to their project. Being transparent will always help for sure.

I hope this works out because using blockchain to track fake wine sounds impossible to me

They must be having some unique idea to handle this situation. In my understanding also, blockchain is a new innovative idea to keep database in more secured way for preventing counterfeiting and all other manipulation and malpractices. So, tracking fake thing could be an additional thing which could accomplished through some other thing like through API kind of development.