The project of Wi-Fi Global has specific goals. We want to make life better and more convenient for ordinary people. For this, we decided to create this project, which will help in solving such problems,
Problems of ordinary Internet users
The first problem is the lack in many places of opportunity to connect to an open Wi-Fi network. Due to the fact that LTE Internet has restrictions on maximum traffic, speed and, as a rule, is more expensive, Wi-Fi Internet is needed, first of all, at home, or where a person plans to spend some time watching movies, video or downloading heavy files. For example, in a cafe or restaurant, especially it is relevant for tourists with an average and lower average income, since it is quite expensive to use the Internet permanently in LTE roaming
The second problem is the need to pay for the Internet. Monthly fee for home Internet at a speed of 10 MB / s. in most countries ranges from $ 5 to $ 56. If you consider the Internet a basic human need, then everyone should be able to connect to the network for free. According to the UN in 2016, the number of people living below the poverty line (less than $ 1.25 per person per day) exceeds 800 million. This is more than 10% of the world’s population. The richest people and the middle class make up about 24%. Thus, for 76% of the world’s population, monthly Internet costs are significant.
And the final problem is the lack of money. Most of the inhabitants of the land have unrealized needs due to lack of necessary financial resources and would like to have additional sources of income.
The solution to the first problem is the implementation of the Wi-Fi Global project. This will allow using a home wireless router to cover the maximum amount of residential space around the world with a free Wi-Fi network, and also stimulate the distribution of free Internet in places with high traffic: cafes, bars, restaurants, children’s and sports grounds, etc.
The second problem will be solved by creating the possibility of connecting to a free Wi-Fi network around the world. It will only be enough to see a short promotional video (10–15 seconds).
The solution to the third problem — by connecting to the platform Wi-Fi Global, you can start earning by connecting other users. For active people, the Wi-Fi Global project creates simple and understandable conditions for obtaining additional income through participation in our referral program. The level of earnings depends solely on the activity of the participant and the effectiveness of his actions. You can earn a small amount monthly, spending a minimum of effort, and you can earn a lot of money by connecting a lot of people to the free Internet.
Advertiser Issues
The first problem is the lack of necessary data about the audience, which is being broadcast advertising. In most cases, the advertiser is forced to “shoot a cannon through the sparrows,” showing the advertisement of a product or service not only to those who can really be interested in it, thereby increasing the budget of the advertising campaign and reducing efficiency. This is especially true for the promotion of non-mass products with a strong target audience. Modern Internet resources, for example, search engines or social networks, allow targeting advertising in a certain way, but the parameters for such targeting are very limited, and the cost of such advertising is quite high.
The solution is that Wi-Fi Global platform allows the advertiser to clearly select an audience based on the history of search queries, sex, age, social networking profile, location (with any degree of detail right up to the street, house, apartment). It is important that, unlike advertising in search engines or social networks, a Wi-Fi user, in any case, concentrates on a commercial or banner, which is demonstrated before entering the Internet. With more effective display, the cost of such advertising is much lower than advertising in search engines or social networks.
The second problem is the complexity, and, often, the inability to monitor the effectiveness of the advertising campaign. Advertisers can not get information about who, when and how many times their ads were shown. This greatly complicates the adjustment process if the advertising campaign does not produce the expected result. Often, owners of advertising media intentionally overstate the statistics about the shows in order to get a larger budget, realizing that the advertiser will not be able to verify it in any way.
The solution — in the Wi-Fi Global platform, each advertiser in his personal account can see the fullest and 100% reliable statistics. The entire history of advertising shows is recorded on the blockade and can not be falsified.as
ICO is only a small step towards solving these problems. we are confident that with your support we will be able to achieve all this. For this, we have ambitions and a desire to work, and therefore the result will necessarily be.
Best regards,
Wi-Fi Global
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