The company is a supply chain coin (token) where they use sensors and RFID chips along the way. The difference is that they track the content of the supply (i.e if the product is organic, what % of heavy metals it includes, fat content and a lot more). They are starting out with food and Pharma products but they state their coin is supply agnostic.
They have a Stella cast of employees with highly experienced professionals in their field. They also have a few big names backing their coin - Oliver Bussmann, David Drake, Gavin Wood.
As they have been fully compliant along the way, the Swiss government funded 30 mil Swiss francs to their business. The CEO (Angel) previously worked for the UN in the sustainability area. This has cemented the UN's backing also (only coin to have this).
They have also partnered with the grocery supply chain coin - INS (just about to reach their hard cap in ICO stage).
I am going to provide you with a few important links that I highly recommend you read (you will thank me once you invest at such a low price).
https://ambrosus.comhttps://blog.ambrosus.comhttps://blog.ambrosus.com/ambrosus-progress-report-2-dec-2017-d91447f05cd7https://blog.ambrosus.com/crossroads-towards-a-universal-browser-for-deals-1905b024dee3https://www.reddit.com/r/ambrosus/(****CEO CONDUCTED AN AMA ON REDDIT Yesterday. WORTH THE READ****)
https://www.reddit.com/r/ambrosus/comments/7jkman/ama_with_angel_versetti/ https://www.reddit.com/r/ambrosus/comments/79a6no/why_is_ambrosus_amb_so_valuable_and_why_after_60/https://www.reddit.com/r/ambrosus/comments/7jrv3n/why_is_ambrosus_amb_so_valuable_and_my_second/https://blog.ins.world/blockchain-based-grocery-supply-chain-announcing-ambrosus-partnership-f44732ff78ab
