First impression criteria about the ICOs. What is yours?

[draudoff]

There are hundreds of ongoing and upcoming ICOs and it's very difficult to find proper one to invest. Let's say you go through ICO calendar and browse project one by one. What criteria do you evaluate to make first impression and decide if project is worth to dig deeper?

I personally check number of Telegram members and Twitter followers, LinkedIn profiles of team members (if the ICO role is added to the profile and previous exp), etc.