So what do you guys think about ODN?

[coinraccoon]

I have been reading a lot about ODN and i'm not sure i have a clear opinion about it yet, there's not many people writing about it, it's also only on two small exchanges, apparently they already released an app which i can't test because it is only available for windows 10 as of now and i'm on ubuntu. They are starting a media campaign tomorrow, well they are supposedly at least, and they said there's more coming this Christmas, i would like to read opinions from a lot more experienced people from this forum.

What do you guys think about ODN (Obsidian)? What do you guys see in its future both short and long term?